Betsey Johnson X Squirmles
GDSN 369 | Fall 2024
This concept brings two iconic brands together and introduces them to a new audience. The campaign uses nostalgic Y2K fashion and design sensibility’s to create a nostalgic feel.
Concept Designs
When this project was first initially launched, a lot of options were considered. When tasked with creating an imaginary collaboration of two companies the possibilities felt endless. After a lengthy amount of research, a pairing was eventually decided on. A personal dream collaboration of mine, Squirmles and Betsey Johnson.
Refined Concepts
Final Illustrations
Final Illustrations
All of the posters use bright harmonious colors drawing inspiration from Squirmles bright neon colors. Along with elements of maximalism drawing inspiration on the patterns and colors of the 90's.
There is continual use of overlaying textures and patterns to create unique patterns that feel in-line with Betsey Johnson’s brand identity. They were all Illustrated using Procreate. They were all illustrated inspired by Betsey Johnson’s advertisement style that’s no longer in use.
